Effects of IS Characters on the e-Business Impact Factors for Small and Medium-Sized Enterprises

• Main Authors: MEI-CHEN CHIANG, 江美珍
• Other Authors: She-I Chang
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/72185056624640662392

碩士 === 國立中正大學 === 會計與資訊科技所 === 96 === Age of digital economics has arrived where the development of Information Communication and Technology is advancing rapidly. User’s satisfaction should be considered a significant factor of IT success. It is also important to organization and requires attention. This research presents a theoretically sound model on how IS characters affect the end-user’s perception of computer self-efficacy and outcome expectation. Based on the IS Success Model and Social Cognitive Theory we examine the relationship among the factors in regard to Small and Medium-Sized Enterprises in Taiwan. Resulted from a mail survey, 284 usable responses were received and the response rate was 51.64%. A Structural Equation Modeling is proposed to assess the relationships among related constructs. In the modeling the results of data analysis show that (1) there is no direct links in each of information quality and service quality to computer self-efficacy but the effect of system quality is found; (2) the relationship in each of system quality and service quality to outcome expectation is significant but information quality is not; (3) outcome expectation mediated the impacts of computer self-efficacy to end-user’s satisfaction. Finally, the implications of the results are provided and directions for future research are also discussed.