A Research on the Factors Affecting the Willingness of Businesses to Adopt Mobile Commerce Systems, Using the System Life Cycle and Leavitt’s Diamond Model

• Main Authors: TIEN-CHENG PENG, 彭添誠
• Other Authors: Yu-Chung Hung
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/57897840345335252820

碩士 === 國立中正大學 === 會計與資訊科技所 === 96 === After the digitization of business, the next step in the search to stay competitive has become mobile commerce. Not all firms are satisfied with operating the mobile commerce system efficiently to increase their competitive edge and gain profits. Some departments of firms failed to operate mobile commerce system successfully, which has caused huge extra costs and losses from ineffective processes. This research was made with the aid of the Gowin’s Vee concept mapping tools. A Delphi questionnaire will be further applied to solidify the research model on the factors affecting the implementation of the mobile commerce systems by business entities. Through the grounded theory, we worked out four elements, as well as 21 critical factors that affect the implementation of mobile commerce systems. The documentary analysis further helped us work out the six major stages in the system life cycle, and to build up the primary structure for the study. After the statistical analysis made through the Delphi Questionnaire, we additionally revised the research model to include four elements and 20 critical factors. One critical factor, “M-ized Equipment Consideration,” was removed. These key issues, categorized into the different stages of the system life cycle, require special attention from the industries and the system suppliers when considering the implementation of a mobile commerce system. A majority has reached a consensus, but a few still harbor differing opinions. Lastly, a case study was conducted to prove the suitability of “Factors that lead to the success of firms that have adopted Mobile Commerce.” “Managing personnel’s familiarity with the system,” was a key element added upon the recommendation of the companies studied. The findings from our study suggest that within the four elements of the Diamond Model, key elements focused on techniques and organization. Hence, firms are recommended to focus their resources on these two elements to ensure that the best results are achieved from the adaptation of the Mobile Commerce system. If one can precisely control the factors that lead to the success of every element during the implementation phase of the Mobile Commerce system, it will lead to a smoother implementation process. These are items that firms and system suppliers should attach great importance to at every stage of the life cycle when adopting the Mobile Commerce System.