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• Main Authors: H.R. ALLEN HSIU, 徐宏榮
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/57500471701320121715

碩士 === 國立中正大學 === 企業管理所 === 96 === Since the late 1980s, no matter what international management situation or our competitive conditions in the globe all happen to dramatically change. International business has become the main stream at the moment. Nothing but by more diverse and multilevel resource transfer and integrity, enterprises can keep surviving and developing in the globe. Meanwhile, to promote the international management level and competition will construct the leadership in the industry. What we will face in the future is a good dream or a nightmare, which depends on how the enterprises handle the huge power from the market and the coming change. The enterprise, called W, has managed the agency of engineering plastic for 35 years. The introduced products were from composite, engineering plastic, printed circuit board, semiconductor, information /communication, LCD to optoelectronic industrial materials and equipments. We not only grasp the trend of technology but only create the prosperity in the field. Moreover, we played a facilitator, a key supplier, in the process of industrial transformation. Thus, the function of agency elaborated the most effect in the strategy of marketing. In the 20 years, the author has been engaging in the agency of engineering plastic, experiencing the industrial transformation and environmental changes in Taiwan, deeply understanding the changes of agency accompanying the era. Thus, the purpose of the study is to investigate the effect of channel performance of the suppliers from the transnational corporation of Japanese and American viewpoints. The study collected the secondary data, analyzed the case study and qualitative data to induce the effect of transnational corporation culture toward channel performance. The research results were summarized into three dimensions, the difference of transnational corporation cultures, differences of channel performance of transnational corporation, and the effect of different transnational corporation cultures toward channel performance