| Summary: | 碩士 === 國立中正大學 === 企業管理所 === 96 === Abstract
The special steel industry has been developed in Taiwan more than 30 years. Now it is a well-developed industry. With the development of this industry, a complete headstream, midstream and downstream process system has been built. With restricted lands, Taiwan is crowded with people. This limits the development of the special steel market in Taiwan. The companies of Taiwan, therefore, have to develop the export market and confront with the competition of other international companies as well. The special steel industry in China, in particular, is an extreme threat to that in Taiwan. Taiwan’s companies, as a result, should ponder how to face the competition of China and other international industries.
This thesis attempts to explore the operation of the special steel industry in Taiwan and the influence of China’s steel industry, which has been sprung up recently, on Taiwan’s market. Also, it focuses on the strategies which Taiwan’s companies adopt to face the international competition. With regard to the research of steel industry, most of the studies concentrate on the discussion of carbon steel. Little attention is paid to special steel. Therefore, this thesis aims to do some research on several special steel companies in Taiwan to examine how they figure out the strategies to administrate their companies.
First, the thesis offers a brief overview of the development and market of the special steel industry. To understand the viewpoints and strategies of competitiveness, the documents of competition and competitive advantage, the industry correlation reports and research material will be further evaluated and the in-depth interview of qualitative research will be held. Through the eight propositions proposed by means of experiences and theories, this thesis expects to offer a few contributions to the special steel industry. The goal of the thesis attempts to understand the problems that the special steel companies encounter through the theories of business administration, the elaboration of strategic masters, and the viewpoints of the industry experts. In addition, it will provide a conclusion for the government, companies and following researchers.
Keyword : competitiveness, competitive advantage, product life cycle,
special steel industry
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