Using the Theory of Planned Behavior to Explain Customers Switch Behavior: A Case of Travel Agencies
博士 === 國立中正大學 === 企業管理所 === 96 === In this study, perceived behavior control is made up of perceived switching costs and customer knowledge. Service quality is antecedent of the attitude toward the switching. Subjective norm is made up of word of mouth and word of web. The empirical study found perc...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/87384901026868150918 |