| Summary: | 碩士 === 國立中正大學 === 心理學所 === 96 === This research explored the consequences of subliminally priming emotion concepts on social
judgments and information processing strategies. In Experiment 1, participants were
subliminally primed with positive (happy) and negative (sad) emotion concepts. Results
showed contrast effects on evaluative social judgments while self-reported mood states were
unaffected. In Experiment 2, participants were subliminally primed with positive (happy) and
two different negative (sad and angry) emotion concepts to explore the impact on the facial
emotion recognition and information processing strategies. Results showed that self-reported
mood states of all participants were unaffected, and only female participants displayed an
emotion congruence effect on the recognition of happy facial expressions. Additionally, there
were emotion-specific effects on information processing strategies. Participants subliminally
primed with sad concept processed persuasive messages systematically, whereas participants
subliminally primed with happy and angry concepts processed persuasive messages
heuristically. Results suggest that subliminally priming emotion concepts may activate
emotion-specific knowledge constructs or schemata automatically to provide information for
social judgments and trigger similar information processing as affective states. The
implications of these findings for related theories are discussed.
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