The Influence of Products on Purchasing and Usage for 3R-A Case Study of MP3 Player

• Main Authors: Pi-Ying Huang, 黃碧瑩
• Other Authors: Rui-Yang Chen
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/70418185531083052778

碩士 === 真理大學 === 管理科學研究所 === 96 === In recent years, with the rapid development of technology, new consumer electronic products are continuously promoted to lead to high level of convenience and entertainment for people. However, the serious damage on the environment and resource waste during the process of production and waste should never be neglected. Since past studies tended to focus on product design and the manufacturing effect of meeting the environmental laws, instead of the influence of green products on 3R (Reduce, Reuse, Recycle) and green product effect according to consumer feedback, it is difficult to probe into the reasons of negative effects of products in the market and improve them. This research intends to study the influences of the consumers’ purchase and product use on 3R and construct MIR model upon consumer feedback. The research will divide the consumer into three typologies of green consumption by using cluster analysis. The consumers’ consideration of MP3 player purchase is analyzed by analysis hierarchy process (AHP) to find different influences of their consideration on 3R. According to the research finding, using MP3 player as an example, from the perspective of the consumers’ purchase, we find that in 3R, ”Reduce”, ”Reuse” are the most frequent whereas ”Recycle” is the aspect which should be improved.