Social Network and Local Cultural Industry Development : A Comparative Study of Dayuan Township Bird Watching Festival and Guanyin Township Lotus Flower Festival

• Main Authors: Shang-Cheng Yeh, 葉尚正
• Other Authors: 劉阿榮
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/56339145455284035449

碩士 === 元智大學 === 資訊社會學碩士學位學程 === 95 === Abstract During recent years, along with great promotion by Council for Cultural Affairs in order to elaborate the spirit of integrated community development, the relationship between social network and local cultural industry development has been extraordinarily significant on the practice of promoting local cultural industry development actively by each location nationwide. This study conducted social network analysis on Dayuan Township’s bird watching festival and Guanyin Township’s lotus flower festival, meanwhile the comparative study results from these two cases can provide government public sectors, civilian local area organization and cultural industry operators as reference, hopes to elaborate the maximum benefit of social network, so as to be helpful on promoting cultural industry development. This study used those social networks of Dayuan Township and Guanyin Township being applied while holding local cultural festivals as the study objects, applied social capital theory setting by social network as study basis, by ways of literature gathering and interviewing with public/private sectors, civilian operators, adopted social capital theory as framework, investigated the social network performance difference of these two townships in regulatory regime function, communication and integration function, and functional integration, probed into the status quo and various issues resulted from the local social networks of these two townships on developing cultural industry, and finally came out with the study results. In summary, researcher found out the best strategy for local to manage cultural festival, promote local cultural industry development, and apply social network, this strategy will stimulate government public sectors, civilian local area organizations and cultural industry operators to reconsider, and consequently elaborate the maximum benefit of social network while applying it to promote local cultural festival in the future, and thus can achieve more successfully on promoting local cultural industry.