| Summary: | 碩士 === 元智大學 === 資訊社會學研究所 === 95 === The exploration of TV Programs on “Transnational Communities”
in Taiwan:
The case study of “Taiwan’s daughter-in-law”
Student：Shu-Chuan Chu Advisors：Dr. Li-jung Wang
Submitted to Institute of Social Informatics
Yuan Ze University
ABSTRACT
This study has its focus on ”Taiwan’s daughter-in-law” program which is specifically made for foreign spouse plus the new immigrant of female Vietnamese as the research target. Through text analysis, the consciousness to be transferred is summarized; then again through the use of in-depth interview, focus group and participant observation method, the view points on ” Taiwan’s daughter-in-law” program from the Vietnamese new immigrants are understood.
The research results are as in the followings:
1. Although the program emphasizes on the hope that domestic people should treat those new immigrants good, respect multiple element culture, yet the text that is displayed is a very in-depth ” assimilation” proposition; it is displayed in several aspects: customs views, value, cuisine, language and text, etc.; moreover, the role mission of gender under traditional father-based society is reinforced.
2. The views from the listeners: Except ”Taiwan’s mainstream language and text are the most important things” which is less controversial, most of others show resistant reactions from the listeners of the program; we can thus see that the influence of the program is very limited.
In the text statement of ”Taiwan’s daughter-in-law”, it emphasizes that the new immigrants should fuse themselves into Taiwan’s father-based society, it also emphasizes the ”Taiwanese-centralized” concept; moreover, the re-display of the lagging development status of the home country of the new immigrants has made the new immigrants lost in the direction of self-identity.
The suggestion to the media policy: Based on the views of the new immigrants, they need a TV media that is based on native language to act as a media to interact with Taiwan’s society.
Key words:
Foreign spouse;mass access;multiculturalism;Identity;Patriarchy;feminism.
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