| Summary: | 博士 === 元智大學 === 管理研究所 === 95 === Taiwan has marched into the row of aging countries in 1993. As elderly population will keep growing in the future, they will definitely influence many aspects, such as society, economy and consumption. In view of this fact, many companies try to provide innovative products or services to meet elders’ need. According to elders’ concept change and the development of the technology, this research tends to discuss innovation adoption behavior of the elderly people.
The main purpose of this study is, through the elder consumers’ perspective, to build a theoretical foundation to understand and analysis the characteristics and elements of innovation adoption of the elderly. By using qualitative research method and grounded theory to collect and analysis data, and based on the theoretical background of “innovation diffusion”, “customer value”, and “aging theory”, this research develops a new theoretical concept, Innovation Adoption Theory for Elderly, to provide a clear picture of the elderly innovation adoption.
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