| Summary: | 碩士 === 元智大學 === 國際企業學系 === 95 === Based on the notion of digital convergence, people are searching for one device which can combine most functions to make people’s life easier and more convenient. Mobile phones are one important device which people would carry while going outdoor, therefore, it is very potential for mobile phones to carry out the concept of digital convergence. SmartPhone is such a device to combine many different functions, including the functions of PDA (Personal Digital Assist). This study is going to analyze the leading firm of Taiwan in the SmartPhone field, which is High Tech Computer corporation (HTC) and we will use qualitative research and case study as the main methodology.
First of all, we will review literatures of different theories, trying to understand the theories about Resource-Based View, technology and strategy, international brand architecture and firm network resources. Then we are going to introduce the present industries condition, including SmartPhone industry and SmartPhone operating system market. Afterwards we will present the case company, HTC, trying to figure out HTC’s growth path, present situation and the future orientation.
In this study, we will observe some findings as follow. First of all, we can see very clearly the dynamic interaction relationships between strategy and technology in the case situation. Then, besides that HTC’s technology would affect its future orientation, it will also become one driver for HTC’s international brand architecture. While HTC’s technology capability influences the firm’s corporate strategy, it could also create some external network resources for the company and which are based on the cooperative relationships with other companies. These external network resources then will be very helpful for HTC to enter new alliances or cooperation in the future. Finally, integrating both the internal technology capability and external network resources, it is more possible to execute the firm’s brand strategy and to achieve the company’s objective in the future.
|
|---|
