The Relationship Value between Manufacturer and Distributor: A Case Study of V Biotechnology Corporation
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 95 === ABSTRACT The study is to make an inquiry about Bioscience & Technology industry to realize the relationship value between the Health Foods manufacturer and distributors that build through trade process. It means to acknowledge how distributors help manufac...
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ndltd-TW-095YUNT51210942016-05-20T04:18:00Z http://ndltd.ncl.edu.tw/handle/16309703165085824533 The Relationship Value between Manufacturer and Distributor: A Case Study of V Biotechnology Corporation 製造商與通路商之關係價值-以V生物科技公司為例 Jui-Chao Yang 楊瑞超 碩士 國立雲林科技大學 企業管理系碩士班 95 ABSTRACT The study is to make an inquiry about Bioscience & Technology industry to realize the relationship value between the Health Foods manufacturer and distributors that build through trade process. It means to acknowledge how distributors help manufacturers obtain the relationship benefit and the cost whether manufacturers pay for the relationship. The study belongs to qualitative research; we adopt case study and in-depth interview to collect information and based on grounded theory to analyze the interview manuscript to draw a conclusion for this study. The results reveal that there are six categories of relationship benefits that manufacturer obtain from distributors. Here are products promotion, marketing capability, well know brand, gain of market information, high market share, promoted management effects. Meanwhile, the relationship costs have seven categories. They are extra products cost, communication cost, control cost, high marketing fees, long term usance, the support of education training, failed elastic management. The results are good for the manufacturer to judge the benefit and cost of cooperation relationship and help them to choose good distributors as their partners. Key word: Relationship value, Relationship benefit, Relationship cost, Grounded theory, Health care foods Chi-Shiun Lai 賴其勛 2007 學位論文 ; thesis 92 zh-TW |
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碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 95 === ABSTRACT
The study is to make an inquiry about Bioscience & Technology industry to realize the relationship value between the Health Foods manufacturer and distributors that build through trade process. It means to acknowledge how distributors help manufacturers obtain the relationship benefit and the cost whether manufacturers pay for the relationship.
The study belongs to qualitative research; we adopt case study and in-depth interview to collect information and based on grounded theory to analyze the interview manuscript to draw a conclusion for this study.
The results reveal that there are six categories of relationship benefits that manufacturer obtain from distributors. Here are products promotion, marketing capability, well know brand, gain of market information, high market share, promoted management effects.
Meanwhile, the relationship costs have seven categories. They are extra products cost, communication cost, control cost, high marketing fees, long term usance, the support of education training, failed elastic management.
The results are good for the manufacturer to judge the benefit and cost of cooperation relationship and help them to choose good distributors as their partners.
Key word: Relationship value, Relationship benefit, Relationship cost, Grounded theory, Health care foods
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author2 |
Chi-Shiun Lai |
author_facet |
Chi-Shiun Lai Jui-Chao Yang 楊瑞超 |
author |
Jui-Chao Yang 楊瑞超 |
spellingShingle |
Jui-Chao Yang 楊瑞超 The Relationship Value between Manufacturer and Distributor: A Case Study of V Biotechnology Corporation |
author_sort |
Jui-Chao Yang |
title |
The Relationship Value between Manufacturer and Distributor: A Case Study of V Biotechnology Corporation |
title_short |
The Relationship Value between Manufacturer and Distributor: A Case Study of V Biotechnology Corporation |
title_full |
The Relationship Value between Manufacturer and Distributor: A Case Study of V Biotechnology Corporation |
title_fullStr |
The Relationship Value between Manufacturer and Distributor: A Case Study of V Biotechnology Corporation |
title_full_unstemmed |
The Relationship Value between Manufacturer and Distributor: A Case Study of V Biotechnology Corporation |
title_sort |
relationship value between manufacturer and distributor: a case study of v biotechnology corporation |
publishDate |
2007 |
url |
http://ndltd.ncl.edu.tw/handle/16309703165085824533 |
work_keys_str_mv |
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