The Relationship Value between Manufacturer and Distributor: A Case Study of V Biotechnology Corporation

碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 95 === ABSTRACT The study is to make an inquiry about Bioscience & Technology industry to realize the relationship value between the Health Foods manufacturer and distributors that build through trade process. It means to acknowledge how distributors help manufac...

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Main Authors: Jui-Chao Yang, 楊瑞超
Other Authors: Chi-Shiun Lai
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/16309703165085824533
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spelling ndltd-TW-095YUNT51210942016-05-20T04:18:00Z http://ndltd.ncl.edu.tw/handle/16309703165085824533 The Relationship Value between Manufacturer and Distributor: A Case Study of V Biotechnology Corporation 製造商與通路商之關係價值-以V生物科技公司為例 Jui-Chao Yang 楊瑞超 碩士 國立雲林科技大學 企業管理系碩士班 95 ABSTRACT The study is to make an inquiry about Bioscience & Technology industry to realize the relationship value between the Health Foods manufacturer and distributors that build through trade process. It means to acknowledge how distributors help manufacturers obtain the relationship benefit and the cost whether manufacturers pay for the relationship. The study belongs to qualitative research; we adopt case study and in-depth interview to collect information and based on grounded theory to analyze the interview manuscript to draw a conclusion for this study. The results reveal that there are six categories of relationship benefits that manufacturer obtain from distributors. Here are products promotion, marketing capability, well know brand, gain of market information, high market share, promoted management effects. Meanwhile, the relationship costs have seven categories. They are extra products cost, communication cost, control cost, high marketing fees, long term usance, the support of education training, failed elastic management. The results are good for the manufacturer to judge the benefit and cost of cooperation relationship and help them to choose good distributors as their partners. Key word: Relationship value, Relationship benefit, Relationship cost, Grounded theory, Health care foods Chi-Shiun Lai 賴其勛 2007 學位論文 ; thesis 92 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 95 === ABSTRACT The study is to make an inquiry about Bioscience & Technology industry to realize the relationship value between the Health Foods manufacturer and distributors that build through trade process. It means to acknowledge how distributors help manufacturers obtain the relationship benefit and the cost whether manufacturers pay for the relationship. The study belongs to qualitative research; we adopt case study and in-depth interview to collect information and based on grounded theory to analyze the interview manuscript to draw a conclusion for this study. The results reveal that there are six categories of relationship benefits that manufacturer obtain from distributors. Here are products promotion, marketing capability, well know brand, gain of market information, high market share, promoted management effects. Meanwhile, the relationship costs have seven categories. They are extra products cost, communication cost, control cost, high marketing fees, long term usance, the support of education training, failed elastic management. The results are good for the manufacturer to judge the benefit and cost of cooperation relationship and help them to choose good distributors as their partners. Key word: Relationship value, Relationship benefit, Relationship cost, Grounded theory, Health care foods
author2 Chi-Shiun Lai
author_facet Chi-Shiun Lai
Jui-Chao Yang
楊瑞超
author Jui-Chao Yang
楊瑞超
spellingShingle Jui-Chao Yang
楊瑞超
The Relationship Value between Manufacturer and Distributor: A Case Study of V Biotechnology Corporation
author_sort Jui-Chao Yang
title The Relationship Value between Manufacturer and Distributor: A Case Study of V Biotechnology Corporation
title_short The Relationship Value between Manufacturer and Distributor: A Case Study of V Biotechnology Corporation
title_full The Relationship Value between Manufacturer and Distributor: A Case Study of V Biotechnology Corporation
title_fullStr The Relationship Value between Manufacturer and Distributor: A Case Study of V Biotechnology Corporation
title_full_unstemmed The Relationship Value between Manufacturer and Distributor: A Case Study of V Biotechnology Corporation
title_sort relationship value between manufacturer and distributor: a case study of v biotechnology corporation
publishDate 2007
url http://ndltd.ncl.edu.tw/handle/16309703165085824533
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