| Summary: | 碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 95 === Abstract
Followed by the economic development our environment has been polluted by water and air pollution. The concept of on-going development is now becoming a worldwide trend, and domestic regulations on the environmental protection now are almost on the same path with the developed countries. Though the resources recycling, the water recycling and reuse, the reduce, and green industry are not the first line producing industry, we are now facing a great impact of foreign environmental protection and are one of the members in WTO, the environmental protection industry is getting more and more important under the worldwide concept of on-going development.
To make the development of Taiwan environmental protection industry more completed, this research delves into the market trade of environmental protection, state of play of environmental protection industry, ecological environment and future management strategy, employed the method of strategy type analysis and six dimensions of business-level strategy by Si-Tu. This research uses exploratory case study to observe the development and evolution of water treatment industry of Taiwan environmental protection and take five water treatment companies as case study objects to interpret the values chain activities and management strategy of water treatment industry and infer the future management model; further, to derive the relatively proposition as the conclusion.
According to the comparison analysis of case study, this research developed propositions as follows:
Proposition 1: Macroeconomics environment have great impact on water treatment industry.
Proposition 2: The resource condition of an organization will affect its management strategy and direction.
Proposition 3: Government’s policies have major impact on water treatment industry.
Proposition 4: Three dimension of strategy type: breadth and characteristic of product line, distinguishing and selection of target market and degree of vertical integration are critical success factor.
Proposition 5: The improvement of innovation (management procedure) and technique has great impact on comparison advantage of water treatment industry.
Proposition 6: Water treatment industry has inertia of strategy follows environment.
The following are the suggestions for water treatment industry and government.
To water treatment industry:
1. Choosing target market very carefully.
2. Peers should create niche market by alliance instead of cutting-price competition.
3. Increasing vertical integration appropriately.
4. Improving employees’ specialty and ability of integration.
5. To invest water recycle market as soon as possible.
To government:
1. The implement of strategy or the regulation of government should be consistent.
2. Nurture man-size environmental companies.
3. Seeking new strategic industry for water treatment and layout the new market seasonable.
Key word：Business strategy, Environmental industry, water treatment industry
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