The Real Estate Brokerage Service Quality Research of Taipei County

• Main Authors: Haw-Yi Wang, 王豪毅
• Other Authors: Ber-Tin Chen
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/61636154455184373731

碩士 === 萬能科技大學 === 經營管理研究所 === 95 === The real estate brokerages have the characteristic such as highly interacting, high level of customize, the results of service are fluctuate and involve lots of professional knowledge...etc. It‘s really difficult to customers to distinguish the process of service is advantage or disadvantage, and the real estate brokerages have the distinctive feature of local because the customers from different area have different requirements. Taipei County which has the most population in Taiwan, This thesis use the SERVQUAL scale that Parasuraman, Zeithaml, and Berry developed in 1988 as the tool, and the results as below: （1）The researches indicate that customers expect the real estate brokers can accomplish the things that they promised on time, and treat each respective customer passionately. （2）When the real estate brokers face the customers who have different characteristics, they must especially enhance the understanding to the customer’s expectations and requirements about the service, and tell the customers the limits of their abilities clearly and honestly. （3）Comparing with other areas we can find that no matter where we are, all customers pay attention to that if the real estate brokers could concern about every customer sincerely. （4）dealers thought that the real estate brokers should have eager and concerned at the least, and increase the communications between dealers and customers, so that customers won‘t fell the real estate brokerages can not accomplish the initiatory expectation.