A Study on Customer's Value Innovation Strategies in Central Taiwan

• Main Authors: Chen, Yen Chun, 陳彥君
• Other Authors: Chang Lee, Chuan Chang
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/9fb74k

碩士 === 環球技術學院 === 中小企業經營策略管理研究所 === 95 === Education is the important industry in the knowledge economy age. The education market of Taiwan has opening since we join WTO. There are more and more higher education school in Taiwan recently, the supply exceeds the demand. However, the population decrease and several education innovation caused the extreme competition of Taiwan’s higher education school. In order to increase colleague and university’s customer values, open new market field, the research’s target is customer value, try to find the way of “Blue Ocean Strategy”, discuss the central Taiwan university’s running strategy. Using Holbrook’s (1994) customer value classification. The questionary design including efficient, brilliant, position, respect, game, a sense of beauty, ethics, and soul. Analysing it by Analytic Hierarchy Process, AHP. The research way is questionary. The object is central Taiwan’s 27 universities. Comparing the value difference of supplier (university) and customer (student), discuss the university’s operation and changing strategy. According to the analysis compare the difference between the school’s operation and student’s value cognition. The arranging of Blue Ocean Strategy’s four operation framework are: 1. Erasing: “experienced expert teacher”, “brilliant advance rete”, “school’s famed degree”, ” safe and comfortable environment of dormitory”, “full club activities”. 2. Decreasing: “perfect administration organization and rate”, perfect teaching, administration, and class Internet page system”, “good student transduction system”. 3. Improving: “the response of good suggestion to students”, “afford guarantee to students about getting license”, “the working behave of schoolmate”, “school environment”. 4. Creating: “job opportunity”, “business fame”, “complete computer and professional equipment”, “nice bonus system” as value creative strategy.