THE IMPACT OF PRODUCTION INNOVATION AND PROCESS INNOVATION ON COMPETITIVE ADVANTAGE

• Main Authors: Min-Jung Ku, 辜敏容
• Other Authors: Kun-Huang Yeh
• Format: Others
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/99364361571372664654

碩士 === 大同大學 === 事業經營學系(所) === 95 === THE IMPACT OF PRODUCT INNOVATION AND PROCESS INNOVATION ON COMPETITIVE ADVANTAGE Advisor：Prof. Kun-Huang Yeh Student：Min-Jung Ku TATUNG UNIVERSITY GRADUATE SCHOOL OF MANAGEMENT MASTER’S THESIS January 2007 ABSTRACT Product innovation and process innovation are becoming the key sources of competitive advantage for Taiwan’s manufacturing firms. The purposes of this study are as follows: 1. Identify the indicators of product innovation and process innovation; 2. Identify the impact of product innovation and process innovation on competitive advantage through literature review; 3. Empirical test the impact of product innovation and process innovation on competitive advantage; 4. Provide suggestions for manufacturing firms based on the research results. Empirical data were analyzed by using the SPSS version 10.0 software and AMOS 3.6, respectively. The research results are as follows: Two hypothesis are all supported, ie., product innovation has a positive impact on competitive advantage and process innovation has a positive impact on competitive advantage.