The Influence of Shape Elements Composition to Consumer’s Perceived Quality Cognition - An Example of 3G Cellular Phone
碩士 === 大同大學 === 工業設計學系(所) === 95 === 造形是人類有意識、有目的、有計劃的具體行為。產品的形象會透過比例、型態、材質、色彩等要素的組合差異表達出不同的感覺。不論設計者有意或無意,任何一種產品都會反映某種情態語意。而消費者在進行產品購買選擇時,會透過相同類別產品進行優越性比較,產生對該產品的知覺品質評價。Garvin(1984)提出,產品外觀是影響消費者知覺品質評價的七大構面之一(七大衡量構面:產品績效、特性、規格一致性、可靠性、耐久性、服務力及外觀)。因此,本研究將針對產品造形元素組合對消費者知覺品質的認知影響進行探討,以2006年第一季至2007年第一季台灣...
Main Authors: | Meei-ling Lin, 林美齡 |
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Other Authors: | Yow-sheng Liu |
Format: | Others |
Published: |
2007
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Online Access: | http://ndltd.ncl.edu.tw/handle/ybmf9w |
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