| Summary: | 碩士 === 大同大學 === 工業設計學系(所) === 95 === Article 22 in Protection Laws for Consumer regulates that “Enterprise operator must ensure the truth of advertisement and be responsible for the obligation that is not lower than the content of the advertisement to the consumer”. Picture of the product is also part of the advertisement, therefore the manufacturer should offer the product that is the same with the picture.
The prosperous development of network multi-media makes the consumer being able to compare the appearance and functions collected from printed media and network. When consumers purchase products, the form will be the first impression. First, how can manufacturer express the form image of the product faithfully? Second, how can manufacturer display the product information correctly through images and let consumers imagine full form of products? Third, how can manufacturer decrease the differences between the correctness of product and complete form image of the product?
By comparing the product form image from network purchasing and physical impression and studying the differences between image form measurement and physical impression, the purpose is to find out the product type with great difference for discussing the key element that results in difference. From the result we find that: 1, the product type with more differences in the majority is electronic product. MP3, walkman and notebook have great differences; 2, product material and product dimension are the key elements of differences for image form and physical impression; 3, the elements for the differences of product image form contains structure, feature and details of the appearance in form element; surface lines, special process, material nature, hardness in the material element; color saturation, brightness in the color element, and perception, dimension in the dimension element.
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