The Application of Metaphor in Innovation Form Design — A Case Study of Everyday Products.

• Main Authors: Pei-Ue Wu, 吳珮瑜
• Other Authors: Yow-Sheng Liu
• Format: Others
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/57685723844109831207

碩士 === 大同大學 === 工業設計學系(所) === 95 === This research aims to explore the method transforming the products into modeling innovative design by metaphor and the design method using the analysis and connection of present products and imitating and transforming the implication, symbol and playfulness and ideas of metaphorical application. It examines the people’s recognition degree toward the products by product analysis and studies in the market and questionnaire to obtain qualitative and quantitative results. Through the study of sample products, we first study the criterion of metaphorical living products applied to modeling and creativity and classify and encode the techniques by group discussion. Subsequently, we obtain the judgment and recognition elements of customers’ metaphorical product modeling and idea favored by questionnaires and further explore the metaphorical application model on product modeling innovation to effectively extract the creative metaphorical ideas and transform them into psychological modeling characteristics by metaphorical design technique to make the products more flexible and lively. According to Cluster Analysis, this research explores the consumers’ recognition toward the products favored in daily supplies.Through analytical result, we realize that the design characteristic of popular products is to use compound modeling techniques. Based on above, we construct metaphorical product design model, have design model test and validation according to the products of model creation pratice and expect to suggest the direction for the designers to manage product design.