| Summary: | 碩士 === 大同大學 === 資訊經營學系(所) === 95 === This study investigated development trend of telematics and found out the situation of domestic and foreign industries. Literature study was adopted to find out the study mode by which the domestic adoption behavior was analyzed and find out the key factor influenced the attitude and intention of the adoption. This study adopted questionnaire to collect data, conducted confirmatory factor analysis by structural equation modeling to check mode fit of and verify the hypothesis and relation among potential variables with path analysis result. Finally single-factor ANOVA was used to analyze whether the
character of the consumer would influence adoption of the system.
Results of the analysis showed that in this study mode, factors influenced behavior intention and adoption behavior, such as perceived ease of use, perceived usefulness and attitude toward behavior were all verified as important potential variables. Results of fit analysis and path analysis showed that this study mode fit for telematics industry to some extent. Single-factor ANOVA found that differences between genders and ages caused different experiences of perceived ease of use. Different situations of marriage caused different degrees of experience for perceived usefulness. Males generally had higher degree of experience of perceived ease of use and the population with the age between 46 and 55 had higher degree of experience of perceived ease of use. Married ones had higher experience of perceived usefulness than single ones. The difference of income caused different degrees of experience for subjective norm and the population with the monthly income under 25,000 had higher degree of experience of subjective norm.
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