A Study of the Relationship between Voluntarily Adopting ISO 9001:2000 and the Enhancement of Competitive Advantages

• Main Authors: Shih-Pao Chan, 詹石寶
• Other Authors: 李 培 齊 博士
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/ym488p

碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 95 === In the international competitive environment with low margins, "quality" is a critical key to success. Only when cost is reduced, quality is improved, only has reduces the cost, the promotion product and the service quality, and customer satisfasction is increased can an organization enhance its competitive capability. Hence, quality management is a necessary activity for an organization to enhance competitive advantage and enjoy long-term survival. Quality management system is therefore an urgent issue for an organization. Ever since the ISO 9001:2000 has been promulgated, the standard of quality management system has becomes the common language for the European Union and many other countries. It also created a popular trend to pursue the authentification of ISO in the whole world. Only through the ISO 9001:2000 authentication can an organization satisfy its customer needs, and increase its competitive advantage. As a result, Taiwanese corporations start to apply for the authentification of ISO 9001:2000 one after one in order to keep up with global competition, and obtain global competitiveness. When ISO 9001:2000 is introduced in the year of 2000, quality management system requirement, instead of quality assurance, is emphasized in the authentification process. It continuously adjusts the requirement toward quality When 2000 edition, ISO 9001:2000 the version no longer discussed "the quality. Futhremore, it keeps improving quality, and maintains competitive advantages. Self-efficacy of an organization is related to the competitiveness of an organizational structure and the competitveness for long-term survival. But joint efforts done by managers and employees of a traditional organization, the lact of awareness to organizational structure, and the emotional attachment have severely handicapped an organization to compete with other organizations, and treatened its very existence. Therefore, organizations should voluntarily apply for the authentification of ISO 9001:2000 in order to increase its competitive advantage. This thesis used two companies as the research target. Half-structure interviews were performed to collect data which is analyzed through basic descriptive statistics. The results showed that an organization is more likely to apply ISO 9001:2000 voluntarily with a more decentralized, and formalized organizational structure, a smoothier communication channel, a more integrated employee participation system. The competitive advantage is more likely to be increased after obtaining the authentification of ISO 9000:2001. Nevertheless, the organizational performance is not necessarily improved. Specifically, cost reduction and quality enhancement are significantly improved; however, on time delivery did not show any improvement.