A Case Study on BenQ Mobile''s Failure in Europe
碩士 === 淡江大學 === 歐洲研究所碩士班 === 95 === Abstract Founded in 1984, BenQ registered intial sales of more than NTD 300 million generated from it''s core business being the produciton of computer components. By 2004, BenQ''s sales income reached NTD 174.7 billion with several mergers. O...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18380698431138073639 |