CORPORATE CULTURE VERSUS NATIONAL CULTURE - THE INFLUENCE OF TAIWANESE CULTURE ON FRENCH CORPORATE CULTURE WITH THE REGARD OF FRENCH CHIEF EXECUTIVE OFFICERS IN TAIWAN
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 95 === This dissertation examined the complexity for French managers working for French subsidiaries located in Taiwan to deal with Taiwanese culture, as an influential factor for their corporate cultures. The research identifies competing values and practices betw...
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| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68809920247186687226 |
| Summary: | 碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 95 === This dissertation examined the complexity for French managers working for French subsidiaries located in Taiwan to deal with Taiwanese culture, as an influential factor for their corporate cultures. The research identifies competing values and practices between the two cultures and provides French managers with possible interventions and improvements to minimise host country’s cultural effects.
Based on in-depth interviews with twelve French CEOs operating in Taiwan and a questionnaire, the study analyses with qualitative perspective interviewees’ techniques to control and shape the corporate culture required by the headquarters and the one desired by local employees.
The study reveals that each country’s national culture is strongly reflected in any foreign companies’ corporate cultures and differences raise challenges and benefits. The most suitable approach for French CEOs is to acquire a complete understanding of the Taiwanese culture in order to integrate the benefits of Taiwanese culture. Acculturation and mutual learning between the two cultures are the way to reach equilibrium and optimum performance in the subsidiary.
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