The Study of Taste Preference, Purchase Types and Product Attributes

碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 95 === The perception of consumers are deeply effected by their senses. And consumers rely on the attributes of product which influence them most to purchase the products. Furthermore, in the recent years, the importance of notebook computers is growing with each...

Full description

Bibliographic Details
Main Authors: Zhao-feng Wu, 吳兆豐
Other Authors: 黃志文
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/86724250991537476743