A study of customer service quality satisfaction of Ta Chong Commercial Bank

碩士 === 淡江大學 === 國際貿易學系國際企業學碩士在職專班 === 95 === Upon the highly competitive financial market in Taiwan, the traditional way to adjust the interest rate to improve the competitive position is insufficient . Upgrading the non-pricing competitive, especially the service quality is a way to improve the com...

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Bibliographic Details
Main Authors: Chin-Wen Yang, 楊錦紋
Other Authors: Chih-Wen Huang
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/25557855755466810603