| Summary: | 碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 95 === In today’s society. How to enable teams to operate at higher levels of efficiency? How to operate in complex organizations? How to understand the needs and objectives of organizations to solve problems and propose the most appropriate and unequivocal choice during an age of technical advancement and an increasing faster pace of life? How to promote the main theme of the organization to people outside of the organization? Meetings are among the most important activities in linking and facilitating communications among people, groups, and organizations.
Many modern meetings have moved from inside meetings in the office to outside meetings in hotels, vacation resorts, or other meeting places that are outside of the office. Regardless, these meetings are still fixed and closed meetings. This research will describe mobile meetings on the “Blue Sky No.1” ship that is operated by Haloha Shipping and runs on the Tam-Shui River, part of the “Blue Highway”, to investigate the new type of meeting so research can be conducted on the value of experience and customer satisfaction.
When a manager plans meeting environments, the main issue being considered is how to effectively communicate with customers so that their understanding of the environment will be affected, enabling customers to engage in high level interactions with the mobile meeting environment so their consumption behaviors and outcomes are affected. The “Customer Value” mentioned in this research refers to the subjective understanding and the evaluation after the meeting by the attendees of the mobile meetings that result from interactions with the environment.
The main differentiating factor between this research and other research is the application of customer experience on meeting environments, and links to customer satisfaction concepts to discuss the cause and effect of the various different concepts.
Subjects in this research consist mainly of customers and meeting groups on the “Blue Sky One”. By applying the survey method, it is expected 400 surveys will be distributed. The LISREL statistical tool is used to analyze the data gathered. The research hypothesis and cause and effect analysis will be conducted on the effective surveys that were returned. The cause and effect analysis to be investigated are as follows:
1.The meeting environment has positive effects on consumer value.
2.Consumer value has positive effects on consumer satisfaction.
Keywords: Meeting Environment, Customer Value, Customer Satisfaction.
|
|---|
