Setting up and Strategy Development of Mechanical ability in post PC Age – Take ASUSTek Computer Company as an Example.

• Main Authors: Ching-Liang Tu, 杜竟良
• Other Authors: 陸元平
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/gc4d9v

碩士 === 國立臺北科技大學 === 機電整合研究所 === 95 === The advantage of Taiwan IT industry in world value chain is that it focuses on manufacture field. The manufacture ability of Taiwan not only owns powerful speed and cost advantage. But also build in the key position of world supply chain. Further due to the success of Mainland China’s reformation and open policy. It releases a lot of cheap ground and human resources. Which makes Taiwan IT industry, which is good at using cost advantage to conquer the world, resort huge energy and power, therefore it sets its firm position and capability in the world. The development trend of IT industry；when it is near the end of PC Age, with the whole PC market and technology has stepped in mature situation. Which pushes manufacturers in the more difficult operate environment. In order to reduce cost, improve competitiveness and increase customer service. Vertical integration has become one of common solutions among manufacturers. There are some difference among the vertical integration scope and items of manufacturers. However, they all treat precision mold and precision stamping of mechanical ability as important core competitiveness. A variety of condition indicates such a fact：mold and stamping are becoming more and more important, so as the role of mechanical ability in industry. When electronic technology has become mature, mechanical ability becomes more important than electric ability. This research takes way of case study to try to understand from history of Domestic and abroad mold development, supply chain theory and competitive advantage theory to explore how the case company successful went into business area such as notebook mobile phone and system assembly from Motherboard. The core ability is electrical design and brand innovation. Under the way of open style, what problem does it face to follow vertical integration? And how to plan the solution and future strategy development？It can become a leader among competitors in the variation market environment and keep on advantage to create another miracle.