A Study on Corporate Strategy in Response to the Global Warming

• Main Authors: Ching-Young Tzeng, 曾慶揚
• Other Authors: 胡憲倫
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/xjauh9

碩士 === 國立臺北科技大學 === 環境規劃與管理研究所 === 95 === Tokyo Protocol has become effective since February 16th 2005. Although Taiwan isn’t the member of the Union Nation, under international circumstances it is impossible for Taiwan to place herself away from the international efforts of reducing greenhouse gases. Many multinational companies regard global warming issues as a critical problem for survival, they are not just passively reactive this issue but proactively response it through innovative measures, from various aspects, such as energy efficiency, process improvement, waste management practice and transportation, for gaining long term competitive advantages. On the contrary, due to lack of awareness, Taiwanese companies usually adopt a passive or even defensive attitude. In order to help Taiwanese companies dealing with this issue, one should have an overall understanding on how they react to this issue. The main purpose of the study, thus, is to investigate how the Taiwanese companies response to the global warming. Three industries were selected for this purpose; they are petroleum industry, electronic industry and financial insurance industry. Practices and strategies for responding global warming of thirties international leading companies of these 3 industries were studied thoroughly, and grouped all the practices and strategies into 5 aspects, energy efficiency, processes improvement, waste management, transportation and Kyoto mechanism. These practices and strategies then were compiled and become an experts’ questionnaire for getting experts’ opinion on the suitability of selected practices and strategies for Taiwanese companies. After the confirmation of the practices and strategies from the experts, another questionnaire was developed and mailed to the companies of the selected industries to survey how they response to global warming. The results indicated that petroleum and electronic enterprises in Taiwan have certain degree of awareness regarding how to reduce GHG emissions. However, companies of insurance industry have much lower awareness regarding the GHG reduction strategies. Regarding implementation, all the companies surveyed are not as good as their awareness; and petroleum industry outperforms other industries. In sum, the results of the study indicated that most Taiwanese companies are passively reacting to global warming. It is also shown that related government agencies and international regulations play an important role to channel enterprises to adopt GHG reduction strategies. And this reluctant attitude of response to global warming is not just irresponsible but also dangerous and should be corrected immediately.