The Effect of the Bureaucratization and Interdependence on Relational Behavior and Channel Performance

• Main Authors: stevenbei, 白勝煒
• Other Authors: 張道釗
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/35586043080953244600

碩士 === 東海大學 === 企業管理學系碩士班 === 95 === A good channel relationship will help the development of enterprise. When the channel members have the relationship of mutual interdependence and high trust, the performance will improve. However, the asymmetry of interdependence could cause channel members to be untrustful and opportunistic. Besides, channel structure will also affect the channel relationship. If there are written rules of the norms and transaction procedures, it makes them more easily to follow these rules. So, the study probes into how the bureaucratization and interdependence affect channel relational behavior and how the relational behavior affects channel performance.