The Research of Symbolism in Local Culture Commodity Developing Mode - A Case Study in Nantou County

• Main Authors: Wang,Ming-Fong, 汪銘峰
• Other Authors: Koo,Ping-Hong
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/55757542748478181235

碩士 === 東海大學 === 工業設計學系 === 95 === Under the circumstances that the western cultural policy is derived , it impelled Taiwan to propose the cultural industry in 1995, continued proposing the cultural intention industry in 2002. It not only explored Taiwan among cultural policy, but economical theory has constant enhancement, and the economic industrial policy has combined closely. According to the civilization and constriction council, these nearly eleven years from 83 to 93, the run-up of the relevant festival celebration activity of culture, It has the tendency to increase gradually in influencing on crowd and consumption of capacity. It focuses that the degree of consumption of the culture goods pays close attention especially among them. Because the culture goods are process ways that the local industry and national economy combinition, so our country needs to pay attention to this topic even more. Development of collecting the local industry in the town , Nantou County Caotun, the value of the positive drives cultural industry; Although it depends on accumulating culture and managing the industry with decades; It takes place the cultural festival celebration to promote the cultural business opportunity, but unable to reach ' culture of the products, culture commercialization '. The local culture goods are generally unable to possess history, story, uniqueness, and making culture goods in designer (in ground and nonlocal designer ) and consumer (whether nonlocal visitor and in place residents), the difference causing culture to admit and culture goods promote the question on, so this research attempts to propose, local culture goods develop way , raise local special goods keep the economic benefits. So click the purpose two times in this research: (1) Local culture resources have systematic materials forms to put in order , using the Semiology theory structure, collecting the local literature , history carelessly and design the symbol knowledge base, in order to offer the other places and develop the ground designer. (2) In knowledge base being auxiliary to develop goods, unable to reach directly, nonlocal consumer and in ground in approval, culture of goods resident; Must guide with the drama , cause the regulation to row the culture goods exhibition , strengthen local culture , history , story characteristic . The result of study of quantization is found, the literature and history is designed the symbol knowledge base. It can really develop the local culture goods, and developing a designer with the nonlocal goods, in accordance with following and making local culture, symbol, direct method to symbolize the element; It not only shortens construction period, but grasps the cultural intension of the goods too. In using literature and history symbol to develop the knowledge bases goods, it must make entering masses consumer from appraisal, the result shows that the drama guiding causes the goods content of local culture, and makes the consumers of masses produce the emotion and interest to local culture and story, impelled to consume the high evaluation. This result of study hopes to be offered to the person who is engaged in local cultural industry, developed reference on in the culture goods.