A Study of Multi-generation Diffusion Model with Repeated Purchase and Product Innovation
碩士 === 東海大學 === 工業工程與經營資訊學系 === 95 === The diffusion model that the Bass(1969) puts forward only considers the part of first adoption, and suppose to purchase one unit only. However along with product science and technology more and more advanced, repeated purchase phenomenon would also along with m...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/47858302400698000229 |