An Integrated Perspective from Institutional Theory and Innovation Adoption Theory on Number Portability Service and its Influence

• Main Authors: Shu-Lien Lin, 林淑蓮
• Other Authors: Sue-Ming Hsu
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/48649284199958844962

碩士 === 東海大學 === 管理碩士學程在職進修專班 === 95 === The international telecom environment changes fast and drives telecommunications liberalization in many countries. Number portability is one of the indexes of telecommunications liberalization. Mobile number portability (MNP) means the ability of mobile subscribers to switch between service providers while retaining their original mobile phone numbers. MNP removes barriers to competition by lowering the switching costs of the end-users. MNP has been implemented in most of the advanced markets throughout the world. In Taiwan, MNP was implemented in October 2005. Since then, the amount of ported numbers has been exceptionally low when compared with the forecast. Therefore, through literature review, in-depth case studies, and practical experience, this study built an analytic model to explain the relationships among MNP and its impacts in institutional theory and innovational adoption theory. Through in-depth case studies on selected key markets, including Singapore, United Kingdom, Hong Kong, USA, and Taiwan, analyzed key issues that need to be addressed in the implementation of MNP, and how operators, regulators, and consumer in different countries have dealt with each. This thesis concluded that the factors influencing consumer MNP behavior from six aspects: "regulatory environment", "normative environment", "culture-cognitive environment", "attitude", "subjective norm", and "behavioral intention", and to explain the organizational and consumer phenomena and the interactions of each key factor in 5 mobile telecom markets. This thesis had brought some implications to management practice in telecom industry.