A Preliminary Study on the Construction of Consumer Travel-Related Lifestyle Scale

• Main Authors: chen wan ling, 陳宛伶
• Other Authors: jheng jian syong
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/60645284598483169123

碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士班 === 95 === Presently, in the field of leisure studies there have been very few researches focused on construction of consumer travel-related lifestyle scale, where diversity in lifestyle measurements, definitions and controls may cause problems when citing like studies. In view of the possible problems, the objective of this study is to conduct theoretical classifications according to lifestyle theory models, and setup the travel-related lifestyle scale dimensions and questions. Finally, through empirical examinations, the experimental scale’s reliability and validity will be established, thus constructing the consumer travel-related lifestyle scale. This study is based on the tourist’s traveling lifestyle detailing in travel, leisure and work related theory as the key concepts of this research. In this research there are three criterions to its theoretical foundation: working hours, interpersonal orientations and tourism motion. Furthermore, this research generates Activities, Interests and Opinions (AIO) variables by synthesizing theories and practical experiences. Employing expert advices and revisions this research devises a five dimensions, 34-iteam statements, preliminary travel lifestyle scale. This study reveals that the preliminary scale can be streamlined into 21 questions that pose 5 dimensions following the results of the factor analysis. Reliability tests show good internal uniformity. Analysis of Moment Structure (AMOS) confirmatory factor analysis shows that travel-related lifestyle dimensions are able to explain domestic trip counts and average cost of accommodation. The above dimensions can differentiate travel consumption behaviors, and provide construct validity and predictive validity. The travel-related lifestyle scale has been preliminarily established as a travel market segmentation tool. This tool is capable of separating and classifying tourists, explaining and predicting their consuming behaviors. The result of this study can serve as a good precursor to construct a stable travel-related lifestyle scale.