A Study on the Customer Value of Budget Hotels with Blue Ocean Strategies
碩士 === 亞洲大學 === 經營管理學系碩士班 === 95 === Tourism is one of the most important industries in 21st century, consequently hotel industry develops prosperously along with it. How does the hotel industry get rid of the price competition under the competitive environment. It is necessary to realize the differ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10882199794440115946 |