A Study of the Relationship between Hospital Choice and Hospital Brand Image in Central Taiwan

碩士 === 亞洲大學 === 經營管理學系碩士班 === 95 === In the early years, the functions of the most hospi tals are as the non-profi table, service-oriented and less business-compet it ive organizations, pat ients knew less about the medical treatment and the high price medicine is also as a t reatment obstacle. Sinc...

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Bibliographic Details
Main Authors: têng wei hsiu, 鄧維秀
Other Authors: wu t'ien fang
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/57471216841685231120

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