The Study of Experiential Marketing by Kano Model-Take the Holiday Swimming Pool in Taichung County for Examplec
碩士 === 亞洲大學 === 經營管理學系碩士班 === 95 === The swimming pool belongs to the highly service industry, and it suitable Kano’s model and Experiential MarketingThis study applies Kano’s model to classify the quality attributes as must-be quality, one-dimensional quality, attractive quality, indifferent qualit...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36893459819647547147 |