Sport Tourists in Motivation, Experience, and Satisfaction Relationship Research-A case studyOlympic HengChun Open Water Swimming.

• Main Authors: Hsing-Chih Fang, 方行之
• Other Authors: Chia-Kuen Chuang
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/44462267299878685600

碩士 === 大仁科技大學 === 休閒健康管理研究所 === 95 === The purpose of this study is to explore the relationship between participant motivation and satisfaction of 538 athletic tourists who participated in the Olympic HengChun Open Water Swimming for All. Questionnaire survey method was used to collect data in this research. The statistical analysis of data adopted descriptive statistics, item analysis, factor analysis, reliability analysis, paired sample t-tests, and one-way ANOVA, Pearson correlation methods. The results were as followed: 1. Three factor dimensions, sport and psychology, curiosity and emotion, escape or heart, were induced in the participant motivation; Four factor dimensions, oneself to grow up by with family, augmentation of knowledge by retrospect, soul released and challenge, self-gratification and physiology training were induced in the participant Experience; Four factor dimensions, field quality, competition program, service quality, hardware programs were induced in the participant Satisfaction. 2. 326 participants were male (60.6%); 225 were from the austral area (41.8%); 373 were marriage married (69.3%); 149 were age 51up (27.7%); 298 were college students (55.4%); 103 were Average income NTD30, 001~40,000 (18.4%). 3. Positive correlation relationships existed between leisure motivation and experience, and the relationship of experience and satisfaction as well.