A study on the influence of brand awareness of Tainan local delicacy on tourism marketing

碩士 === 南台科技大學 === 休閒事業管理系 === 95 === Local delicacy is an important item of destination attractions, and also the key element in differentiating destinations. The development of Tnainan local delicacy was deeply influenced by history. As time went by, it had become an emblem of local life culture in...

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Bibliographic Details
Main Authors: Kao Pei-yu, 高珮玉
Other Authors: Wang Yi-fong
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/65078561359249046692