The effect of ownership, social comparison and product attributes on consumer’s product evaluation
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 95 === Four studies have been conducted to investigate the effect of ownership under different evaluation conditions. In study1, hairpins were used as symbolic products to verify that ownership effect will make owners to evaluate their product more favorably than no...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/00899340313771091534 |