The cooperation relationship between Suppliers and Distributors for electronic component market – A case on Taiwan brand.

• Main Authors: Hui-chen Chen, 陳慧真
• Other Authors: Hsuan-hsuan Ku
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/56456347278474582573

碩士 === 東吳大學 === 國際貿易學系 === 95 === Due to the impact of globalization and the dynamic competition in the China electronic component industry, suppliers and distributors have to consider how to survive and become outstanding by enhance their core competence to increase their market share. Through the intensive studies among those related materials with a series of interviews. We have focus on a selected supplier- a Taiwan Brand Electronic component supplier; company Y, to aggrandize the collaboration with agents. From this study we have observed that Taiwan Brand suppliers have utilized their advantages in culture, language, technology, account management etc in China electronic component market; therefore those companies which facing challenges such as Supplier shifting easily, internal management issues casing account conflicts, conceptual difference between suppliers and distributors must make some change to fix their weakness as mentioned After analyzing those problems, there are some recommendation for those suppliers to enhance their capabilities in account management, quality assurance, technology, customer communication, and focus on building a solid plan for long term customer relationship management.. Besides, this study also perform a further analysis and provide some recommendation base on those problems from quality, pricing, company low market awareness, customer complaints, lacking of new product introduction and training, logistics management.