| Summary: | 碩士 === 東吳大學 === 國際貿易學系 === 95 === Abstract
When various countries in the world today are moving towards liberalization and internationalization more and more and in order to cope with this trend, our government is also actively loosening the control of laws of government corporation hoping that government corporation can bring out the market functions into full play and can enhance the operation performance and competitive strength.
Being the first government operated commercial TV station in Taiwan, the Taiwan Television Co. Ltd. has already completed its historical assignment and mission. Facing with competition from cable television, the company can no longer enjoy the oligopoly advantage as in the past. In addition, the 「Statute Governing Processing Of Government Shares In Wireless Television Business」 was passed in January by the Legislative Yuan . By coping with the appeal by the outside sector that the political party, government and military should withdraw from the media, this has urged the station to start off on its way to privatization.
The research in this essay adopts the 「Historical Research Method」and 「Document Analysis Method」to explore the policy of 「Privatization Of Government Corporation」and to analyze the 「Execution Method For The Privatization of Taiwan Television Co. Ltd. and Its Future Operation Strategy.」
The result of research discovers that: it is expected that Taiwan Television Co. Ltd. will complete the privatization in four stages before 2008. The first stage of public sales by tender and the second stage share release to all people have been completed at present. It is expected that registration for trading over the counter will be completed in September 6, 2007 and the privatization operation will be completed. The success of share release this time can be said that it is because the design space of share release condition can cope with the market requirement with flexibility. Through the tender competition by companies in the first stage, the 「Over Price Effect」is generated and this stirs up the market atmosphere. Following this the method of registration for trading over the counter is adopted to solve the share circulation problem. In addition, it is designed that the general public share subscriber can exercise their 「Sell Back Operation」. This can greatly enhance the willingness of subscription by the general public and the privatization operation can be completed smoothly.
Due to the factor of limited research time, after Taiwan Television Company is privatized and in the future digital bus diversified carrier era, how Taiwan Television Company will transform and re-start? Whether there is difference on the operation performance of Taiwan Television after Unique International joined the company and before its privatization? It is believed that this is worthwhile for subsequent researcher who intends to conduct more in-depth exploration on the television industry in order to provide reference to the future development of Taiwan wireless television business.
|
|---|
