Extension and Reciprocal Effect of Industries' Launch Strategy of Limited-edition Products
碩士 === 東吳大學 === 國際貿易學系 === 95 === Limited-edition strategy means that firms manipulate scarcity effect to let their products become hot product. Producing limited editions of products, having exclusive distribution outlets for products, prestige pricing of products and restricting maximum order size...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05976057539465371415 |