The Effect of Corporate Image to Customer Loyalty on On-Line Store
碩士 === 東吳大學 === 企業管理學系 === 95 === In internet environment, the decreased searching cost makes customers easy to compare product and service among different online stores. Customers are hardly loyal to the same company due to the characteristics of internet. For the high uncertainty of on-line purcha...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07623507146214619923 |