The Study of Effect of Advertising by Advertising appeals, Pictures, and Product Category
碩士 === 東吳大學 === 企業管理學系 === 95 === Advertisement is one of the common tactics of marketing strategy. As an excellent advertisement, it can not only make people pleasing, but also persuade consumers to buy. In the print advertisement, words and pictures are two important factors. This research is a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80042436636746943021 |