Effect of Market Orientation and Core Competence on New Product Performance –Case study of Chilled Beverage Industry
碩士 === 東吳大學 === 企業管理學系 === 95 === This research aims to study the effective of market orientation and core competence on new product performance. In General, this is the mature industry of beverage market since there are over 500 new items are launched in total annual products. Most of beverage ente...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09894820012887427795 |