Applying the Google Analytics to Assist Blog Marketing: A Case Study of Computer Books

• Main Authors: Huang, Cheng-Liang, 黃振樑
• Other Authors: 盧鴻鋆
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/04842038945000657444

碩士 === 實踐大學 === 企業創新發展研究所 === 96 === 　　Since 2004, besides WEB 2.0 - the hottest topic in network, the application and development of "Blog" has been more paid attention also. With the basic ability of computer operation and experience of web browsing, users can easily build theirs own blog. It is much easier than setting up one's "personal website", and substituted for personal website. Moreover,Blog is a robust network mass media day by day for businesses or marketing personnel to directly communicate with customers and to offer a marketing platform. 　　It was my pleasure to publish two tool books about how to operate the Software "Ulead VideoStudio" in video editing during my MBA study and to apply Blog to be the main marketing tools. This research utilized researcher's experience in "Blog Marketing" two years ago and cooperated with Google's free "Google Analytics" and Books Bookstore's "AP strategic alliance". Computer Books are comprehensive through case study in the processes and effects of using Blog Marketing and assistance/ limitation of Google analytics for blog marketing. 　　Finally, the purpose of research would provide suggestions and tactics to apply Blog Marketing base on the research results and researcher's experience to serve as a valuable reference for authors, publishers and even for the whole publishing industry.