The Impact of Responsive and Proactive Market Orientation on New Product Performance –The Moderating Effect of Innovativeness
碩士 === 實踐大學 === 企業管理研究所 === 95 === The enterprise pursues continue the growth for profit. The new product management strategy has multiplex development, and focus on customer’s expressed needs. In the past, the vast majority of the studies have notices customer’s expressed needs. The recent research...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90882855801062444724 |