The Research of Premiums Alternative and With or Without Brand on Consumer's Emotions and Purchase Intention – the Moderating Role of Consumer's Choice Goal
碩士 === 實踐大學 === 企業管理研究所 === 95 === In recent years, owing to the economic repression in Taiwan, firm adopt for different sales promotion quantity of sales, and then expanding its market share. When the firm puts into a lot of resources in the marketing activities, in order to attract consumers'...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43128505311573113946 |