A Study of the Relationships among Experiential Provider, Brand Relationship, and Behavior Intention -An Example of Miramar Entertainment Park.

碩士 === 實踐大學 === 企業管理研究所 === 95 === Take a broad view of now's market competition situation, has already moved towards the rule and imitated the agitation of melting gradually, if the only simple one offer similar products and service to consumers, it is not enough. So, the manufacturer should n...

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Bibliographic Details
Main Authors: Chi-Kuan Wei, 魏吉冠
Other Authors: 賴宏誌
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/70963451815522913045