A Study of the Mixing of English in Chinese Mandarin Advertising

碩士 === 靜宜大學 === 英國語文學系研究所 === 95 === The aim of this study is to examine the mixing of English in Chinese Mandarin advertising. The motivation of this study is driven by seeking out an omission in previous studies on English mixing in the Chinese Mandarin advertisements. No studies discussed about t...

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Bibliographic Details
Main Authors: I-Cheng Hsu, 許怡呈
Other Authors: Szakos Jozsef Ph.D.
Format: Others
Language:en_US
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/44674396763792930050